SHADOW + LIGHT

The Boudoir Playbook: Everything I Wish I Knew

103 pages of photography, business, and ten years of lessons from behind the camera.

Whether you're thinking about shooting boudoir for the first time, adding it to your existing photography business, or learning how to photograph someone you love, this guide walks you through the process from your first session to building a business around it.

I've photographed weddings since 2010 and boudoir since 2016, and I ran a boudoir studio for eight years. I've learned a lot along the way, from figuring out how to pose someone who has never been in front of a camera to building a business that brings in paying clients.

This is everything I'd tell you if you sat down across from me and asked, "How do I get into this?"

No gatekeeping. No pretending there's one right way to do it. Just the craft, the business, and the lessons I wish I'd had when I started.

WHAT'S INSIDE

PART ONE: SHOULD I DO THIS?

What boudoir photography really is, earning your client's trust, whether boudoir can pay, and the gear you actually need to get started without buying everything at once.

PART TWO: HOW DO I GET STARTED?

Who to photograph first, finding models, shooting without a studio, and keeping everyone safe and comfortable throughout the process.

PART THREE: HOW DO I MAKE GOOD PHOTOS?

Window light, lamps and color, posing principles and flows, directing a session, wardrobe, creative concepts, couples, editing, and finding your style.

Includes a dedicated chapter for partners who want to photograph someone they love.

PART FOUR: TURNING IT INTO A BUSINESS

The practical side of making boudoir photography pay:

• Pricing your work, understanding the numbers, and how I went from $150 to $1,500 sessions

• Selling without pressure or making clients feel uncomfortable

• Contracts, paperwork, and tiered model releases

• Building a website that helps nervous clients feel comfortable enough to book, plus SEO basics

• Marketing boudoir on platforms that don't always make it easy

• My 10-step client experience system, from the first inquiry to the final images

• Filling your calendar throughout the year

• Model calls, with the messages and templates to put the system into practice

• Building a Facebook group that books clients, including a 30-day posting plan

BLACK FRIDAY CASE STUDY

A behind-the-scenes look at my real Black Friday campaign, broken down post by post. See the graphics, offer, packages, captions, and launch checklist so you can understand how the campaign came together and adapt the approach for your own business.

LEVEL UP: GROWING BEYOND THE BASICS

For photographers who already have some experience and want to build on it. Covers memberships, referral and review rewards, brand ambassadors, and group sessions.

PART FIVE: TEN YEARS IN

Ten years of lessons, honest reflections on what has changed, and eight side-by-side comparisons of my photography from 2016 to today.

See the difference experience makes, learn what I would do differently, and follow a practical 90-day plan to work toward your first paying boudoir client.

THE PRINTABLE TOOLKIT

Practical resources you can use in your own workflow, including:

• Model outreach messages

• Model call templates

• A client preparation guide you can send to clients

• A client wardrobe guide

• A session-day checklist

• A contract and release checklist

• A sample session contract

Use them as a starting point and adapt them to your own business and process.

WHO IS THIS GUIDE FOR?

• Photographers who want to start shooting boudoir

• Wedding, portrait, and other photographers looking to add boudoir to their services

• Beginners who need help with lighting, posing, and directing clients

• Photographers who want to improve their pricing, marketing, and client experience

• Experienced photographers looking for ideas to grow and refine their business

• Partners who want to learn how to photograph someone they love

You don't need a studio, expensive gear, or years of experience to start learning.

PRODUCT DETAILS

• One 103-page PDF guide

• US Letter size (8.5 × 11 inches), ready to print

• Read on your phone, tablet, or computer

• Printable worksheets, templates, and checklists

• Instant digital download after purchase

EARLY-BIRD PRICE: $99

Regular price: $300

Available at the early-bird price through December 1, 2026.

One booked session at a fair price can pay for this guide many times over.

Please note: This is a digital product. Nothing physical will be shipped.

For personal use only. Please do not share, distribute, or resell this guide or its contents.

This guide is for educational purposes and does not constitute legal, tax, or financial advice. Consult the appropriate professional for advice specific to your business.

The Boudoir Playbook

Everything I wish I'd known when I started. Now you don't have to figure it all out on your own.

The Handbook: An Introduction to Photography

85 pages to help you go from auto mode to confident, intentional photographs.

Maybe you just bought your first camera. Maybe you've been taking photos on your phone and want more control over the results. Or maybe you're starting to wonder whether photography could become something more than a hobby.

Wherever you're starting, this guide will help you understand your camera, work with light, compose stronger images, edit your photos, and figure out what comes next.

I started photographing weddings at 19, back in 2010. Around 400 weddings later, I still run Alice Heart Photography. I started writing this book years ago, set it aside, and finally finished it. It's the guide I wish someone had handed me when I picked up my first camera.

No unnecessary jargon. No assuming you already know what everything means. Every chapter starts with a short answer, explains the why, shows real examples from my own work, and finishes with something you can try yourself.

You'll learn not just which settings to use, but how to understand what's happening when you take a picture.

WHAT'S INSIDE

PART ONE: BEFORE YOU SHOOT

Get familiar with your camera before you start shooting.

• Phone vs. DSLR vs. mirrorless cameras

• Sensor sizes and what they mean

• Choosing lenses and deciding what to buy first

• The settings worth changing when you take your camera out of the box

• Focus modes and back-button focus

• Metering and reading a histogram

PART TWO: LEARNING TO SEE LIGHT

Light makes an enormous difference in a photograph. Learn to recognize it, work with it, and use it intentionally.

• Hard light vs. soft light

• Light direction, color, and time of day

• Window light, open shade, and backlighting

• Creating silhouettes and working with harsh midday sun

• Bounce flash, lighting modifiers, and classic portrait lighting patterns

A COMPLETE CHAPTER ON OFF-CAMERA FLASH

Learn how to use flash in situations where natural light isn't enough, including daytime portraits, sunsets, blue hour, nighttime scenes, and dark wedding receptions.

Real wedding examples show how the lighting was created and why each approach works.

PART THREE: UNDERSTANDING EXPOSURE

Finally understand the settings that determine how your photos look.

• Aperture, shutter speed, and ISO

• How the exposure triangle works together

• Camera modes and when to use them

• Exposure compensation

• The Sunny 16 rule

• White balance and Kelvin

Simple explanations and diagrams help connect the concepts so you can make decisions instead of guessing.

PART FOUR: MAKING THE PICTURE

Knowing your camera is one thing. Knowing how to make a photograph worth looking at is another.

• Choosing locations and backgrounds

• Composition: rule of thirds, leading lines, layers, and angles

• Wide, medium, and tight framing

• Posing individuals, couples, and groups

• Prompts that encourage natural expressions

• Planning a shoot and telling a story

• Following the story of a wedding day, from beginning to end

Learn to think beyond individual snapshots and create photographs that work together.

PART FIVE: AFTER THE SHOOT

Taking the picture is only part of the process. Learn what to do when you get home.

• Culling and choosing your strongest images

• A step-by-step editing workflow

• A real before-and-after editing example

• Black-and-white photography

• Exporting images for web and print

• Building a backup workflow to protect your photographs and client files

PART SIX: GOING PRO

Interested in making money from photography? Start understanding what it takes to turn your skills into a business.

• Choosing a photography niche

• Building a portfolio

• Finding second-shooting opportunities

• Getting your first clients

• Pricing based on your actual costs

• What your photography contract should cover

• Creating a client experience that encourages referrals

You don't have to decide today whether photography will become your career. But if you want to explore that possibility, you'll have a place to start.

THE PRINTABLE TOOLKIT

Keep the practical resources nearby while you shoot and learn.

Camera Settings Cheat Sheet

Quick-reference settings for 14 common photography situations, so you have a starting point when you're not sure what to change.

"Why Does My Photo Look Like This?" Troubleshooting Guide

Work through common problems like blurry photos, grain, incorrect colors, and other frustrating results.

Photography Glossary

55 photography terms explained in plain English, without assuming you already know the language.

Shoot Packing List

A practical checklist to help you remember what to bring before heading out for a session.

Your First-Year Photography Plan

A month-by-month plan to help you practice, build your skills, and track your progress, with space to write your own notes.

WHO IS THIS GUIDE FOR?

• Complete beginners who have just bought their first camera

• Phone photographers who want more control over their images

• Hobbyists ready to move beyond auto mode

• People who want to understand lighting, composition, and posing

• Aspiring wedding, portrait, and event photographers

• Anyone who wants a practical reference to keep nearby while learning

You don't need expensive gear or a professional camera to get started. The principles in this guide apply to the equipment you already have, including your phone.

PRODUCT DETAILS

• One 85-page photography guide in PDF format

• US Letter size (8.5 × 11 inches), ready to print

• Read on your phone, tablet, or computer

• Includes a printable camera settings cheat sheet, troubleshooting guide, photography glossary, packing list, and first-year plan

• Instant digital download after purchase

PRICE: $99

Please note: This is a digital product. Nothing physical will be shipped.

For personal use only. Please do not share, distribute, or resell this guide or its contents.

All photographs are by Jarrett Timmons. Photographs featuring clients are used with appropriate permission.

This guide is for educational purposes and does not constitute legal, tax, or financial advice.

Questions? Reach out anytime through aliceheartphotography.com.

The Handbook

Everything you need to go from your first camera to photos you're proud of.

Enjoy some of my basic Lightroom wedding photography presets.

Enjoy some of my basic Lightroom boudoir photography presets.

Enjoy this excerpt from a book I was working on back in 2016 called “THE HANDBOOK” detailing all I learned about off camera flash in my six years of professional wedding photography.

If you aren’t providing your clients with contracts upon booking their weddings with you, you need to be protecting yourself ASAP, check out this sample contract to help get you started!

DISCLAIMER: (I am no liable for you or your use of this contract, use at your own risk, please have your lawyer review this contract before use.)